The safesleepstarEM education mark

An education mark is a new concept developed by Change for our Children Limited.


It is a way for products to carry independent information and help with purchasing decisions.


In time, we hope it will support more manufacturers to consider the needs of development when designing products for babies.


Our company has provided infant safety education to professionals and communities since 1994, under contract to the New Zealand Ministry of Health.

Resources for manufacturers and retailers 


Below you will find some sample safe sleep qualifying statements

These statements could be added to packaging or included with products sold for use in a baby's sleeping environment, or displayed on baby product websites.

Generic Safety Guidelines

When using this product with babies under six months, make sure they always lie on the back, their face and head stay uncovered, and the air is smokefree.


'Face-up + face clear + smokefree' protects babies as they sleep.


Safety Guidelines for Swaddling

When using this swaddling wrap, ensure your baby is always sleeping flat on the back (not on the side, front or propped), their face and head stay uncovered, and the air is smokefree. When your baby starts to roll, stop using this product for sleep times, or use only with arms free (not wrapped).


For use in cot demonstrations

This cot demonstrates a safe sleep environment for babies under 1 year of age. It is free from hazards, ie toys, pillows, loose blankets etc

Safety Guidelines for Hats

Remove this hat when your baby is sleeping indoors. To be safe when they sleep, all babies, everywhere, must lie on the back, be smokefree, and keep their faces and heads uncovered.





Safety WARNING for pillows

Not to be used with babies under 1 year of age.

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