Do your store and baby products endorse international safe sleep recommendations?

Background

It has been found in an overseas study that some baby stores and products provide contradictory messages which undermine health professionals and confuse parents1. Our preliminary, informal assessment confirms these findings in New Zealand, with some stores and some products better than others.

¹. Epstein, J., & Jolly, C. (2011) Cot death risks: on display: preventing cot deaths: do the manufacturers and retailers of baby bedding products still undermine safe infant care messages?

Will you commit to becoming a safe infant sleep promoting store?

We want to support baby product retail stores to be confident that customers can trust your baby product information, product displays and staff advice on safe infant sleep. We encourage you to make an assessment of your baby products, stores/departments, imagery and staff advice.

We would be delighted to work with you on this important issue so please do make contact with us if you would like further information.

We require that stores that wish to be identified as "Safe Infant Sleep Promoting Stores" commit to the terms and conditions below. Once stores meet these criteria they will be entitled to display their "Promoters of Safe Infant Sleep" certificate.

Terms and conditions

Safe Infant Sleep promoting Stores commit to:

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Terms and conditions of use

ALWAYS display cots as ready to use, ie demonstrate the 'feet to foot' position, with no pillows, no toys, no bumper pads

ONLY provide safe sleep information based on MOH recommendations, (written or verbal)

ONLY sell duvets, quilts, pillows and bumper pads warning parents not to use with infants before the age of one year

ONLY use appropriate images of sleeping babies, i.e. Images of sleeping babies used to promote products must always show babies:

Change for our Children Limited may withdraw the right of your store to identify as a "Promoter of Safe Infant Sleep" if these terms and conditions are breached.

Agreement

Agreement

Agreement

I/we have read the terms and conditions above

I/we agree to abide by the above terms and conditions

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Please enter your company information below and click 'Agree & Submit'. We will be in contact. Should you require further information at any time, please feel free to contact us on info@changeforourchildren.co.nz

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