'We are the people we have been waiting for.'


Barack Obama

SafesleepstarEM Education Mark


What is an education mark?

An education mark is a sign or symbol of a standard for the information that appears with it. It identifies the information as coming from a unique source and distinguishes it from that supplied by other sources. The mark endorses the information that appears with the sign, but 
not the products that may carry the sign.

Safesleepstar
EM is the first example of an education mark. The concept was developed by Change for our Children Limited who saw an education opportunity for baby care products to carry essential yet neutral information about safe sleep for babies, in a direct and timely way.

Safesleepstar
EM is being made available in New Zealand for manufacturers of infant sleep related products to display on baby beds, mattresses, sheets, blankets or sleep bags so that the essential information that appears with the sign encourages care of babies that aligns with their developmental needs.

Terms and conditions of use

Manufacturers wanting to display the Safesleepstar
EM must agree to the following terms and conditions:

Contact Us


Imagery standards

Images of sleeping babies used to promote products must show babies:


Agreement

Please enter your company information below and click 'Agree & Submit'. We will be in contact to ensure your product meets the above standards and to send you the safesleepstarEM artwork.


Company Information

Share by: